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There's a pretty good chance Kick only exists to promote their gambling business. Assuming that's the case, Kick itself won't need to be profitable as long as it drives money to their casino games.

Superchat income tends to be proportional to time spent reading superchats and/or attention given to superchat senders, from what I have seen. I lack the 'tismo to go and check, but I would bet if you went and looked at talents who used to read superchats and then stopped, you could see a drop...